Projects
Airdate
Creation, development & roll out of a fresh womenswear brand for Men At Work
- Creative direction
- Defining the brand DNA
- Product design DNA definition
- Establishment of a dedicated creative team
Ten Cate
Repositioning and rebranding of a classic underwear brand
- Interim executive design direction
- Defining the brand DNA
- Product design DNA definition
- Define product growth strategy & restructure product range
Tweka
Develop a radical repositioning of a Dutch heritage swimwear brand
- Creative consultancy & design direction
- Defining the brand DNA
- Product design DNA definition
- Guiding the designteam to work according to the brand DNA
LAB 2410
Creation & development of a denim brand for Men At Work
- Creative direction
- Defining the brand DNA
- Product design DNA definition
- Establishment of a dedicated creative team
Sissy-Boy
Interim executive design direction of a dutch retailer
- Creative direction
- Brand DNA definition
- Develop DNA-driven seasonal campaigns
- Management of the creative teams
G-Star Eyewear
The establishment of a new product category within the brand
- Product Design DNA definition
- Establishment of a dedicated design team
- Establishment of a design workflow
- Creative consultancy & direction
Sandwich
Leading the renaissance of a Dutch fashion classic
- Product Design DNA definition
- Interim executive design direction
- Restructuring the design process & design team
- Establishment of a more collaborative organization
G-Star Footwear
The establishment of a new product category within the brand
- Product Design DNA definition
- Establishment of a dedicated design team
- Establishment of a design workflow
- Creative consultancy & direction
Veldhoven Group
Development of one integrated design workflow for four brands
- Analysis of the present design processes & design teams
- Consulting the board on integration & optimalization